Have you noticed your social media content isn’t getting viewed as much? You might not be growing as fast as you’d like and you haven’t been able to pinpoint exactly why. You might be posting consistently, using hashtags, and you are probably working hard to develop quality content, but still not getting the results you need?
They key to social media platforms is engagement. If you are not producing engaging
content, you lose value. Specifically on Facebook, brands are shown less and less unless you pay to be seen.
Algorithms are created to ensure a user-friendly experience that prioritizes certain types of content. This is put into place so that a user’s feed isn’t bombarded with branded content and influencers that are posting just to post. Instead, they measure the value of a post by how a user interacts with it. This is the determining factor of quality to social media platforms.
3 REASONS ENGAGEMENT WILL CHANGE YOUR SOCIAL MEDIA AUDIENCE
1. CREATE A PERSONAL CONNECTION
Creating a connection with your audience adds an excitement for them. Being seen or having an opportunity to be seen by your favorite brand gives more incentive to comment or post promoting a brand. That being said work to uphold relationships with your community of viewers and make them feel important. Tell ta story even to relate to your audience.
2. MAKE YOUR AUDIENCE FEEL VALUED
Consumers and viewers tend to gravitate towards brands that they can connect with and feel are authentic. Find ways to make your audience feel like they are appreciated and like you genuinely enjoy their feedback.
3. ALGORITHM SUCCESS
Last but not least, Algorithm = success
You can make all the content in the world and even if you have a good amount of followers, that content can easily get pushed out of sight. You need to learn the Algorithm’s of these social platforms so you can tailor your methods to meet their demands.
What does it mean to have engaging content?
To create engaging content, you have to think of what you can do to get a viewer to interact with that post. Why would they like your content? What would make them comment? What would make them share your content?
What are ways to make your content engaging?
· Ask a question
· Ask them to tag friends
· Create save-able content
· Create shareable content
· Utilize Quiz’s, Polls, and Questions in your story
For questions on how to make your content more engaging, defeat the algorithm and boost your following contact us!
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